Off-Site optimization, also known as link building, is the art and science of strategically acquiring quality links from other relevant websites. This is a complicated, powerful, critical process. In order to achieve great search engine placement, you need to execute a well-rounded ongoing link building campaign. Why are links so important? To put it simply: a link, also known as an inbound link, is a vote. Every inbound link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. The more quality links (votes) that point to your website, the higher search engine rankings you will get. Major benefits of link Development: * Improves direct web traffic |