Before you being your SEO campaign, you need to understand who the major players are. In doing so you can so you can look for patterns to formulate ranking strategies from their nearest competitors. You can also formulate strategies that your competition may not be aware of. Their loss your gain. At Prosopo, we see it all the time. These are keywords left on the table from the results of poor Market Analysis. We leave no rock unturned. The process of Competition Marketing Analysis starts with running and analyizing several custom reports on your website. We build a large list of phrases and that of your competition. This will teach us who is leading and why. Then we build a plan to capitalize on a long term goal to over take them in the rankings. |